Privacy Policy
Last Updated: January 2026
mybacktotheland.co.uk ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring to understand user behaviour and improve our website.
- Affiliate tracking and commission attribution for partners and casino operators.
- Site improvement, personalisation, and user experience enhancement.
- Compliance with legal obligations and fraud prevention.
- Marketing communications (only where you have opted in).
Cookie Policy
Our website uses cookies, including:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and commission attribution.
- Marketing Cookies: Used for targeted advertising and remarketing campaigns.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to external casinos, gambling operators, and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly recommend reviewing their privacy policies and terms before sharing personal information or engaging in gambling activities. These third parties operate independently and are subject to their own jurisdictions and regulations.
Your Rights
Under UK data protection laws (including the UK General Data Protection Regulation), you have the right to:
- Access your personal data held by us.
- Request correction of inaccurate information.
- Request deletion of your data (subject to legal obligations).
- Restrict processing of your information.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or similar state laws. To exercise these rights, contact us at the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 24 months. If you request deletion, we will remove your data within 30 days, except where retention is legally mandated.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data concern, please contact us:
Email: [email protected]
We will respond to your enquiry within 30 days of receipt.